Champagne, a type of sparkling wine produced from grapes from the Champagne region of France, is among the most recognizable drinks in the world. It is used across the globe in times of celebration, and is often seen as an indulgent and luxurious beverage. With that being sad, it should come as no surprise that champagne is particularly popular during certain times of the year. In fact, champagne sales and consumption dip and peak throughout the 12-month calendar year, but their popularity always takes over during periods of significant celebration and, in particular, romance.
The Winter Holidays
New Year’s Eve is the biggest day for the consumption of champagne across the United States and in Europe, as well. Champagne toasts have become synonymous with ringing in the new year. According to experts, 360 million glasses of champagne are served across the United States on New Year’s eve. Many of those glasses are used for midnight toasts. According to restaurateurs, they do not sell as many individual bottles of champagne to table as many people would expect.
Christmas and Thanksgiving are also fairly popular holidays for champagne, as well. According to experts, champagne is a popular gift, as well as a popular drink during the holiday season. The same is true for Thanksgiving, which also has hardy champagne sales in the week leading up to the holiday.
The week leading up to Valentine’s day sees a balloon in sales for champagne and other sparkling beverages. According to experts, about 1.6 million bottles of champagne are sold during Valentine’s day. While the numbers trail that of New Year’s Eve and Thanksgiving,it is all relative. According to experts, sales of champagne dip heavily after New Years, spike again during Valentine’s day, the drop off once again until wedding season approaches. Valentine’s day is trumped only by the winter holiday’s in champagne sales.
While, pound for pound, New Year’s eve and Valentine’s day, utilize the most bubbly out of any single calendar day, it can be argued that the wedding season is the biggest season for champagne consumption, and, thus sales. Running from early April, through early October, the wedding season kicks off quickly, but lulls in the deep summer months, only to pick back up in September, when temperatures begin to dip again. Wedding season, as many insiders call it, puts a premium on venues, photographers, and even florists, so it would stand to reason that the season, packed with love and commitment,would be a huge time for champagne sales and usage.
Most weddings include, at the very least, a champagne toast. When wedding season officially is, however, differs based on location. For example, in the east, it begins a bit later, often in May, but in the South it begins in March and lulls during the oppressive heat of July and August.
When to Buy
While champagne sales have their peak, buying champagne,for the most part, is a relatively easy process and is a simply transaction regardless of the time of year. If you, however, are searching for a particular vintage, brand or style of champagne, it is best to head into the store you are shopping at at least two weeks before you need the item, to ensure it is either in stock, or can be ordered in time for your celebration or romantic evening. Dealing with retailers directly may yield you the best results in finding a particular vintage.